|
|
This text is replaced by the Flash movie.
|
|
| |
Why . . . we make the difference
The Art of Our Experience
In their book, Experience Economy, James H. Gilmore and B. Joseph Pine observe:
|
“At its best, live theatre can delight, amuse, excite, inform and even inspire those
who experience it. Why cannot it also be true of business relationships? Of course it can.”
|
Those of us who came to marketing from the experiential arts already know this to be true.
We know that successful productions of all kinds are centered on the creation of an experience
that engages the audience. Audiences want an authentic experience that tells them something
about themselves. An effective marketing experience helps your target audience identify
their need for your product or service.
Throughout our careers we have demonstrated that corporate marketing and the arts share
many of the same imperatives. Both require:
Precise communications
Compelling visuals (to capture the attention of your audience)
Authentic messages (to inspire your audience to ask for more)
A shared passion and eagerness to collaborate
Strict attention paid to budget
|
©Copyright 2006 Ex Machina DxM
|
|